WHETHER YOU LOVE IT OR HATE IT…

28/07/2025

M&S launches new MUST-HAVE Marmite collaborations to mark 5 years of partnership

This week we’re turning up the flavour to celebrate five incredible years of our iconic partnership with Marmite® – with FOUR brand-new launches featuring the much-loved savoury spread now available exclusively in M&S Foodhalls nationwide. From an extra cheesy woodfired pizza to superbly creamy macaroni cheese, these limited-edition summer essentials are here to bring serious flavour to your plate. After all, M&S Food is already well-known for our extensive record of innovative pizza flavours such as Chicken Tikka Masala and Chicken Kiev!  And if you’re not a Marmite lover?… Well then tell your Marmite-loving friends of course!  
We first launched our collaboration with Marmite back in 2020 with the introduction of our It’s Cream Cheese & Marmite® and It’s Creamy Butter & Marmite®, which were an instant hit with shoppers and fans on social media. Over the past five years we have since brought out 16 delicious launches, from Marmite-flavoured hot cross buns and cheesy topped crumpets, to sprouts with Marmite butter at Christmas – with more exciting new inventions (including our first SWEET collaborations!) landing on shelves in just a few months’ time.

Sarah-Jane Large, Lead Product Developer for Meals at M&S Food, said: “Whether you love it or hate it, Marmite is undeniably the most iconic British savoury spread and one we know our customers love in combination with creamy, cheesy dishes. Perfecting these savoury sensations required a great deal of time and expertise to get the balance of flavours just right, and we tasted hundreds of different versions to find the exact right percentage of Marmite in every bite.“Over the past five years our teams have worked together to create some brilliantly imaginative launches to satisfy shoppers’ savoury cravings, combining that high quality and innovation that M&S Food is known for with the popularity of Marmite – after all, these are two of the nation’s best-loved brands! We can’t wait to see what people think of our first sweet Marmite collaborations when they launch later this summer.”
Melissa Wimble, UK Licensing Manager for Marmite at Unilever, said: “We’re incredibly proud of our five-year partnership with M&S Food – it’s been a joy to work with a retailer that shares our passion for innovation and isn’t afraid to embrace the love-it-or-hate-it spirit of Marmite.” Discover the brand-new additions to the M&S x Marmite® range in your nearest Foodhall! 
A pizza with a label on it

AI-generated content may be incorrect.It’s 3 Cheese Pizza & Marmite®, 383g –£6Hand-stretched and stone-baked with lashings of mozzarella, cheddar, Red Leicester and a creamy Marmite béchamel sauce. We use speciality ‘00’ flour for our bases and let the dough slow-ferment for 24 hours to give the pizzas an authentic crisp and chewy crust. Available as part of our popular Pizza Night Dine In deal where you can pick up two pizzas and two sides for just £12!
It’s Mac & Cheese & Marmite®, 400g –£3.75Macaroni in a rich Marmite and Cornish Cove cheese sauce, topped with a Marmite and mozzarella crumb. Available as part of our popular pasta deal where you can pick up 3 Italian meals for £10.A container of food with a yellow label

AI-generated content may be incorrect.
A plastic container of food

AI-generated content may be incorrect.It’s Mac & Cheese Bites & Marmite®, 200g £4Moreish bites filled with macaroni, oozy mature cheddar and Marmite, coated in a golden crispy Marmite crumb. Available as part of our popular Pizza Night Dine In deal where you can pick up two pizzas and two sides for just £12! 
M&S It’s Cheddar Sausage Rolls & Marmite®, 188g – £3.80Four hand-crafted sausage rolls made with outdoor-bred British pork and smoked bacon, filled with Barber’s mature cheddar and a unique Marmite twist that adds a rich, savoury flavour. Wrapped in crisp all-butter puff pastry and topped with a mature cheddar crumb, these sausage rolls are perfect served hot or cold.
In addition to the four new launches, shoppers can also find the following M&S x Marmite® products in store now, with many also available:

It’s Cheesy Clouds & Marmite®, £1.40
It’s Cheddar Cheese & Marmite®, £3.50
It’s a Cheese Bake & Marmite®, £5
It’s Cheddar Cheese & Marmite® Sandwich, £2
It’s Dinky Cheese Pinwheels & Marmite®, £3.75
 
 

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