Oatco Superfuel, the fast rising health food brand founded just one year ago by Omagh based entrepreneur Laura Murphy, has secured listings with Ireland’s leading retailers including Dunnes Stores, SuperValu, Centra, Daybreak and Mace bringing its Ready to Eat Overnight Oats to shelves across Northern Ireland and the Republic of Ireland.
The move marks another huge milestone for Oatco, which has grown from a kitchen-table idea to a national brand in just 12 months. Best known for its Ready-to-Eat Overnight Oats, Just Add Milk Overnight Oats and oat-based Super Bites, the brand is on a mission to make eating well effortless for busy lives.
“My goal when starting Oatco was simple, make it easier for people like me to grab something nutritious and that genuinely fuelled my day,” said Laura Murphy, Founder of Oatco. “Fast forward to today and our products are now sitting in fridges across Ireland, ready to fuel early commutes, beat the afternoon slump or simply be that delicious pick me up that’s quick, convenient, and good for you. Winning business with leading retailers such as Dunnes Stores and so many convenience stores is a huge milestone, but I really believe this is just the beginning.”
Oatco’s Overnight Oats are crafted with a creamy base, signature granola toppings and bold flavours. With biodegradable spoons and single serve portions they’re perfect for breakfast on the go, or at home. The products are high in fibre, rich in omega-3s, and free from artificial additives.
The brand’s rapid rise has already seen Tesco Northern Ireland become its first national supermarket partner earlier this year, stocking Oatco’s Super Bites. Now, with this latest expansion, Oatco is fuelling busy lives across Ireland like never before stocked in over 200 stores nationwide.
