Award-winning dermatologist Dr Sam Bunting’s science-led skincare range Dr Sam’s has officially arrived in Sephora, Victoria Square Belfast, marking an exciting moment for local beauty lovers.
Already a cult favourite in Space NK, the brand’s move into Sephora’s first store on the island of Ireland feels like a natural progression. As part of its rollout across all 12 Sephora UK locations, the Belfast launch places Dr Sam’s at the heart of one of the most talked-about beauty destinations in the country.
To celebrate, Dr Sam hosted an elegant launch evening at Beau Restaurant in Belfast, joined by friends, family, her team and invited Irish media. Among those attending were Northern Ireland-based model and creator Melissa Elliott, style Content Creator Patrice McVeigh, broadcaster Kim Kelly, digital creator Gemma Mailey reflecting the buzz surrounding both the brand and Sephora’s arrival in the city.
For the Co Down-born cosmetic Dermatologist, the moment carried particular significance. What began as a clinical vision shaped by years of patient care has grown into an internationally recognised skincare brand and bringing it home to Belfast marked a proud milestone.
Speaking at the launch, she thanked those who supported her journey from its earliest days, including her mother, her fabulous team and friend Nuala Meenehan. The evening carried a clear sense of homecoming, celebrating the success of a Northern Ireland-born entrepreneur whose brand has steadily built trust through expertise and simplicity.
Dr Sam’s range was born from her experience treating thousands of patients at her Harley Street practice. Frustrated by complicated routines and conflicting advice, she developed a streamlined, science-led system designed to simplify skin health. Her philosophy centres on clarity and effectiveness, using proven active ingredients to address concerns including acne, ageing, sensitivity and uneven tone.
At the core of the brand is #TheDrSamSystem, a four-step routine: cleanse, activate, hydrate and protect. The approach mirrors clinical best practice while remaining accessible for everyday use.
Hero products include the award-winning Flawless Cleanser, praised for its gentle yet effective formula, and Flawless Brightly 10 per cent Azelaic Acid Serum, known for targeting redness and breakouts without irritation. Barrier-supporting moisturisers and broad-spectrum sunscreens complete a tightly edited collection that avoids unnecessary complexity.
While Dr Sam’s products have long been available direct-to-consumer and through Space NK, including in Northern Ireland, the move into Sephora represents a shift into experiential retail. Customers can now explore the range in person, consult trained beauty advisors and build personalised routines in-store.
Sephora’s Belfast opening at Victoria Square generated strong anticipation, drawing queues and social media excitement from beauty enthusiasts eager to experience the retailer’s curated mix of brands. For Dr Sam, being stocked alongside global skincare names reinforces her clinical credibility while expanding access for local customers.
For local skincare enthusiasts, the Sephora launch means easier access to dermatologist-developed formulas that bridge the gap between clinic and consumer. It also reflects a broader shift towards science-led skincare, where clarity and results take precedence over trend-driven routines.
With Dr Sam’s now available in Sephora Belfast, shoppers can discover the dermatologist-designed range in person, guided by the same principles that shaped it from the start: clarity, efficacy and confidence in your skin.
Check out Dr Sam’s range of products https://drsambunting.com
