News comes as IKEA partners with Savile Row tailor to create suits using IKEA textiles and fabric to encourage interior style and personality
- 91% of shoppers in Northern Ireland are confident enough to express their personality in home interiors décor
- NI is the most confident region of the UK, with London proving to be the least (64%)
- However, shoppers are more likely to buy white, beige or grey items with IKEA seeing continued popularity of white and beige products
- IKEA partners with Savile Row tailor, William Hunt, to create stunning suits using IKEA textiles and fabric, encouraging people to bring their personality into their home with IKEA textiles
- A limited number of IKEA x William Hunt suits are available to win via an online competition, visit ikea.com/gb/en/ikea/threepiecesuit for more information
Northern Ireland has been revealed as the region in the UK most confident to express their personality within their home.
91% of those recently surveyed by IKEA said they feel confident enough to express their personality within their home. However, those who were not so confident when it comes to decorating gave reasons such as not knowing how to include colour and patterns in the home that suit their style (64%) and not knowing what is on trend (10%).
This comes as IKEA sees continued popularity of white and beige products and textiles throughout the UK, with 70% of NI homes using such muted tones to decorate.
IKEA is now helping those who are curious about colour and particular about patterns to find out their personal every day style and bring it into their home, simply and affordably, using textiles.
Carol McSeveny, Textiles Leader, IKEA UK & Ireland who started her career in IKEA Belfast said: “We’re seeing an increasing number of people playing it safe when it comes to decorating and furnishing their home. But, when the home can act as a canvas for self-expression, why keep things beige and boring? People use fabric in fashion to show off their personality and we want people to replicate this in their home through textiles.”
IKEA has partnered with Savile Row tailor William Hunt to bring these ideas to life, creating a number of unique, stunning suits using IKEA textiles and fabrics. The suits have been created using SOFIA, ROSENRIPS, NEDJA and KUNGSLILJA which mirror existing products by the retailer including POANG chairs, STOCKSUNDT sofas and bedding.
Carol continued; “We are excited to be working with William Hunt as he is the ultimate “maverick with fabric” and has demonstrated, through the IKEA suits, how textiles can be used to express yourself and your home”.
William Hunt said: “I love the idea of people taking fashion and style and embracing it by taking it further into their homes. Our partnership with IKEA is important as we are encouraging the public to push themselves just a little, and to show off their character in their own homes. We create heroes out of ordinary men and women through our suits, the IKEA suits create heroes out of everyday textiles and furniture”.
A limited number of the stunning IKEA X WILLIAM HUNT suits will be available for the public to get their hands via an online competition on the IKEA UK website: www.ikea.com/gb/en/ikea/threepiecesuit.
Entrants must simply answer a question about how they express their personality in the home to be in with a chance of winning. #wonderfuleveryday.
Take the maverick personality test, get inspired by IKEA’s textile style feed and watch the latest TV commercial by visiting Be a Maverick with Fabric online.