KASH Beauty is taking the staying power of its bestselling Total Hold Setting Spray back to the beginning of the routine with Total Hold Primer – a lightweight, silky gel that smooths and hydrates the complexion while giving makeup a comfortable, non-sticky grip that helps keep your base locked in for up to 12 hours.
The formula feels instantly cooling on application, melting into the complexion to leave skin hydrated, smooth and ready for makeup with a subtle, weightless grip. Foundation glides effortlessly over the top, blending seamlessly and staying fresh for longer, without the heavy, greasy or sticky feel often associated with high-hold primers.
Flex-Film Grip Technology is what gives Total Hold Primer its staying power, creating a breathable layer that helps skincare and makeup adhere to the skin for longer. It combines lightweight film-formers with skin-loving polymers to help keep foundation in place, minimise transfer and move naturally with the skin.
True to KASH Beauty, the formula combines long-wear performance with skincare benefits, helping to keep the complexion hydrated, smooth and cared for beneath makeup. 2% Niacinamide helps support the skin barrier while smoothing the appearance of visible pores and uneven tone. Panthenol and Glycerine help attract and lock in moisture, leaving skin feeling soft and supple, while peptides help support the appearance of smoother, more refined-looking skin.
Developed with oily skin in mind but suitable for all skin types, Total Hold Primer works just as well under a quick everyday base as it does beneath full glam, helping your makeup stay fresh and in place.
Apply after skincare and before makeup, letting the primer settle before applying foundation and complexion products. Once your makeup is complete, finish with Total Hold Setting Spray for even longer wear.
