A UK designer accuses Boohoo of IP infringement over a bikini design. Learn how this case could impact fashion IP law and protect your own creations.
In one of 2025’s most talked-about fashion IP disputes, a UK-based independent designer has taken legal action against online retail giant Boohoo, alleging IP infringement linked to her original bikini top design. Initially showcased on Instagram and later featured in small-run collections, the design is at the centre of a High Court case involving claims of copyright infringement and unregistered UK design right violations.
The designer claims Boohoo’s 2025 bikini product copied specific and distinctive elements of her work, including its:
- Unique cut
- Signature stitching pattern
- Distinctive fastening
Social media users quickly highlighted the similarities, sparking debate online. Boohoo denies any IP infringement, arguing that the shared features are generic and that there was no copying involved.
What Is the Legal Context of This IP Dispute?
A request for a preliminary injunction to remove the bikini from sale was denied earlier this year. The case is now heading to a full trial, anticipated in late 2025. Legal observers suggest this case could shape how UK courts evaluate originality and IP infringement in the fashion sector, especially where fast fashion intersects with digital design exposure.
Why Is This Case Important for Designers?
This dispute highlights the persistent challenges faced by independent designers when their work gains traction online. Although UK law protects unregistered design rights, enforcement depends heavily on proving originality and unauthorised copying: something that often requires strong documentation and legal backing.
What Are the Broader Ethical Questions?
The case reignites discussion about the responsibilities of major retailers regarding creative inspiration versus imitation. It underscores the growing need for robust IP strategies in the digital fashion landscape.
Briffa Legal supports fashion professionals, designers, and digital brands in protecting and enforcing their intellectual property. Whether you’re facing an IP infringement issue or want to strengthen your rights, Briffa Legal can help.
