ASG, a leading advertising and communications agency, has been awarded the Institute of Practitioners in Advertising (IPA) Effectiveness Accreditation, becoming the firstNorthern Ireland agency ever to achieve this prestigious recognition.
Forty-four agencies across the UK have earned the 2025 IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the benchmark for the industry.
The IPA Effectiveness Accreditation is awarded to agencies that demonstrate excellence in strategic planning, campaign delivery, and measurable results. It confirms that ASG consistently creates work that drives tangible impact for clients, linking creative communications directly to business success.
Valerie Ludlow, Chief Executive of ASG and former IPA Northern Ireland Chair commented: “We’re really proud to be the first Northern Ireland agency to achieve this recognition. Achieving IPA Effectiveness Accreditation is something I’ve worked towards with the team for the past few years, re-engineering how we deliver for clients and building effectiveness into everything we do.
“It’s no small feat – the process involved a detailed, rigorous submission that showcased the strategic thinking, creative execution, and measurable results behind our campaigns. More importantly, it highlighted the effort, collaboration, and attention to detail the team puts into every single project.
“For me, this accreditation is a clear endorsement of the way we work: planning strategically, executing creatively, and proving results that genuinely make a difference for our clients. It’s something I’m hugely proud of, both personally and on behalf of the whole team.’
Alessandra Bellini, Chair of Judges for the IPA Effectiveness Accreditation said:
“Huge congratulations to all the agencies that have earned their IPA Effectiveness Accreditation for 2025. It is a remarkable and incredibly important achievement for agencies. The Accreditation gives you the opportunity to assess where you are as a business and allows you to benchmark yourself against competitors. Most importantly, though, earning IPA Effectiveness Accreditation clearly demonstrates that effectiveness and delivering commercial outcomes, underpinned by great creativity for clients, is embedded into everything you do.”
Emma Murray, Deputy CEO at ASG added: “This accreditation is not just a badge of honour for our agency – it’s a clear signal to our clients that every campaign we deliver is built with measurable impact in mind. It gives them confidence that our communications activity drives real outcomes, not just awareness.
“Clients also benefit from our access to best practice and industry-leading approaches to campaign effectiveness, and they gain enhanced credibility when reporting results to stakeholders, investors, or senior management. In short, the IPA Effectiveness Accreditation reinforces the value we deliver and ensures our clients can see and demonstrate tangible results from their investment in communications.”
The IPA Effectiveness Accreditation reinforces ASG’s position as a leader in communications, helping clients achieve brand growth and measurable success through integrated advertising, PR and marketing strategies.
For more information about ASG and its services, visit www.asgcomms.com
