The Northern Ireland Motor Industry Awards, in partnership with Used Cars NI, has proudly announced Cash for Kids NI as its official beneficiary charity for the 2026 awards ceremony.
Bringing together more than 450 guests from across the region’s motor industry, the evening will celebrate over 110 finalists across 23 award categories. Cash for Kids returns as beneficiary charity after last year’s awards raised approximately £8,000, boosted by the auction of a Fiat 500.
Taking place on Friday 6th November 2026 at Crowne Plaza Hotel, Belfast, the prestigious event will feature a charity auction, including a 2019 Citroen C3 1.2 PureTech Flair, valued at £6,000 generously donated by Associate Sponsor, City Auction Group, who will also oversee the live bidding on the night.
All proceeds raised will go directly to Cash for Kids NI, a charity supporting children and young people across Northern Ireland affected by poverty, illness, neglect, or other life challenges. Part of Bauer Media, the charity works within local communities to provide vital financial support where it’s needed most, especially in the lead up to Christmas.
Valerie Ludlow, CEO of ASG and founder of the awards, said: “Cash for Kids NI was the natural choice for the 2026 beneficiary charity for this year’s NI Motor Industry Awards. Our guests were so generous last year, raising around £8,000. This year, we wanted to build on that and see even more support go to children and families across Northern Ireland. The industry is built on community, and this is a chance for everyone in the room to give something back to those who need it in the lead up to Christmas.”
Clare McGimpsey, Regional Charity Manager NI at Cash for Kids NI, said: “We’re honoured to be chosen as the beneficiary charity for this year’s Northern Ireland Motor Industry Awards. The generosity of City Auction Group and the wider motor industry community will make a tangible difference to children and families right here at home. Every pound raised in Northern Ireland stays in Northern Ireland, helping us provide direct support and create brighter futures for our local communities.”
Michael Tomalin, CEO of City Auction Group, added: “We’re delighted to support the Northern Ireland Motor Industry Awards again this year. Donating the Citroen C3 for the charity auction gives us the chance to make a meaningful contribution to Cash for Kids NI and the children and families they support across Northern Ireland. We look forward to a fantastic evening and an exciting live auction.”
The Northern Ireland Motor Industry Awards 2026 will celebrate excellence across the region’s motor sector, recognising outstanding achievement, innovation, and community impact. The gala event will be hosted by Melissa Riddell and Curtis McCosh, representing media partner Cool FM.
For more information on the event or to purchase a ticket, visit www.nimotorindustryawards.com.
