Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This 40-something Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘Buy one Give one’ approach: with every bag you purchase, one will be given to a child in care.
There are over 90,000 children in care in the UK and Ireland. One child enters the UK care system every 15 minutes. What’s more, over half are victims of neglect or abuse. Because children in care aren’t given a voice, the public don’t know about the problems they face every day. Which is why it’s so important that their story is heard.
Madlug has just celebrated its third birthday and over the course of these three years thanks to the generous support of Madlug customers has been able to donate over 3,000 new bags to children in care.
Moving forward, we have set some ambitious targets: to be able to give 25,000 bags by June 2019. In order to do this we are looking to connect with 500 schools, youth groups and businesses across the UK. If on average each person was to fundraise £1 they would be able to hit their target. If 10 people from each group then chose to buy a Madlug they would surpass their target and hit over 30,000 bags! Could you be one of these groups?