Jet2holidays launches Vibe to target the ‘Millennial Mindset’

Jet2holidays launches Vibe to target the ‘Millennial Mindset’

Jet2holidays launches Vibe to target the ‘Millennial Mindset’

Jet2holidays has launched a brand-new product, Vibe by Jet2holidays, targeting ‘millennial mindset’ holidaymakers who want to experience much more than a typical ‘18-30s’ holiday overseas.


Launching this week, Vibe by Jet2holidays, has been specifically crafted for the growing millennial market, an audience which is more about mindset than age or demographic.


Although the new proposition focuses on younger customers and millennials, it has been tailored to meet the demands of a broad audience which includes first-time holidaymakers, bucket listers, and the over-25s experience-driven market.


To meet this demand, Vibe by Jet2holidays has grouped an extensive collection of hotels across almost 50 resorts into four groups or ‘Vibes’, making it easier for customers and independent travel agents to choose. The four different Vibes encompass everything from iconic hotels and concept hotels with upmarket beach clubs, through to budget hotels in the heart of the clubbing capitals. The four vibes are:


  • Iconic Vibe: A collection of standout, world-renowned hotels such as Ushuaïa Ibiza Beach Hotel, Ibiza Rocks, Hard Rock Ibiza, BH Mallorca and Noa Glamping Resort.
  • Party Vibe: Great value hotels in the heart of the best party resorts, perfect for those looking for less of the frills but more of the thrills.
  • Pure Vibe: Staying in is the new going out with Pure Vibe, and this selection of hotels means that customers can enjoy pool parties, live performances and daytime DJs at their hotel.
  • Chilled Vibe: For luxury lovers, these hotels offer sophistication and exclusive extras, which are perfect for Insta and poolside lounging.


As well as creating an easy and smart booking option for independent travel agents, the launch of Vibe means agents can also offer customers all the award-winning package benefits of the UK’s second largest tour operator, Jet2holidays. This means agents can target customers with a range of advantages including VIP customer service with award-winning flights, transfers to and from the airport and 2-5 star hotels included. Agents can also offer industry-leading leading 22kg baggage allowance and holidays of any duration to suit customers’ budgets and availability, all for a low £60 per person deposit with part payment plans available too.


The launch of Vibe by Jet2holidays was announced by Zoe Towers, Head of Product at Jet2holidays, at the company’s annual VIP conference for independent travel agents which is taking place this week at the AR Diamante Beach & Spa in Calpe, Costa Blanca.


The conference – themed ‘La Gran Reunion’ (The Big Reunion) – is being attended by over 300 independent travel agency partners and delegates, with senior figures from the UK’s second largest tour operator showcasing how Jet2holidays plans to further strengthen its partnership approach to working with agents.


The launch of Vibe by Jet2holidays will be supported by an integrated campaign across TV, Video On Demand, radio, email, digital, and social media, with dedicated social media channels on Instagram, Snapchat, Facebook and Twitter (@Jet2Vibe for each channel).


In addition to a dedicated website ( and 76-page brochure, the Jet2holidays Trade Team is rolling out a dedicated programme to help independent travel agents understand and sell Vibe by Jet2holidays to customers. This includes promotional executives working over the winter to support agents, dedicated sessions on the company’s Earn Your Wings training programme, webinars, trade emails, social media support, and branded merchandise.


Zoe Towers, Head of Product at Jet2holidays said: “Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need. So whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday.”


“With everything from iconic 5-star hotels to 2-star hotels in the heart of the action, Vibe by Jet2holidays really does have something for everyone, and that’s before you add in all the award-winning Jet2holidays benefits which make us stand out from the crowd, such as transfers to and from the hotel, 22kg baggage and flexible durations, meaning customer choose the length of their holidays. We are doing what no other holiday company does, and are putting customers and independent travel agents in complete control of every element of their holiday through the launch of this new product, and we are very excited about what it means for younger customers and those with a millennial mindset.”



Bloom Admin


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