The Belfast Coffee Company, this week, launched its new range of coffee at the award-winning SPAR at Titanic Quarter, Belfast.
As a company created in lockdown, The Belfast Coffee Company has teamed up with the local retail outlet to bring its 4th generation family recipe to market. Roasted in the heart of industrial Belfast, the traditional coffee encompasses the culture and heritage of the city while appealing to the modern Belfast taste profile.
Dani McFerran from The Belfast Coffee Company said “We are delighted to launch Belfast Coffee in the award-winning, Spar Titanic. The store is a key area for tourism in Northern Ireland and represents the gateway to industry, past and present, with close links to the Shipyard and the Science parks.”
Having been honoured with the Food to Go Retailer of the Year award at the 2020 Convenience Awards, Andy Davis from SPAR Titanic said “It is an exciting time for us to welcome The Belfast Coffee Co brand to the store. With so much uncertainty around jobs and the economy, it is refreshing and inspiring to have a new product launch during the pandemic. It truly showcases the determination and resilience of the people throughout this country.”
The Belfast Coffee Company will cater to local and international markets, offering a taste of Belfast with every sip having a story to tell.
Dani McFerran from The Belfast Coffee Company said, “Through our product, we want to highlight all that is wonderful about this part of the world, this includes recognising our industrial past, and looking forward with excitement at the real talent we have in terms of arts, culture, sports and technology across the province.”
The first three customers to purchase Belfast Coffee at the SPAR Titanic store were George Dorman, Neil Peterson from east Belfast and Christina Mallett from the North West.